Brita©

This Brita© commercial, aired for the first time this year, really shows how much plastic us Americans use, and how much plastic we should recycle. The sentimental voice and language the narrator uses plays off the listener’s emotion and appeals to our sense of empathy. Not only the tone, but the images portrayed give a very vivid and accurate look on just how many plastic bottles are used yearly. Through the hard facts listed, ethos is established to help their campaign and boost their credibility, and the images also help to give a visual perspective of what the narrator is talking about.

From these observations, and in my opinion, I would rule this advertisement as one that uses the Roman theory of rhetoric. Although the ad is absent of tropes and figures, however, the style in which it is presented uses ethos and emotion to reach the listener. For this reason, although literary figures may not be added, the Roman theory of rhetoric and style is present.

When I first saw this add, I really couldn’t believe the facts that I was hearing. Thirty-nine billion!? That’s a lot of bottled water if you ask me. This commercial gives a solution to the problem through a persuasive ad campaign. I personally own a Brita© and think it’s awesome. However, some people may prefer their bottled water over the constant refilling of the Brita© pitcher; that’s their purgative. For those people, which I will include myself in the category of “bottled water user” because I often take a nice cold water with me to the gym or class, I have one word of advice: recycle. Although not a solution to our over usage of plastic bottles in the US, recycling is one step of the hundreds that an individual can do to help out the environment. Just a word to the wise.