As Karl Marx said in his “Manifesto of the Communist Party,” “Workers of all lands, unite!” This is exactly what the TED video on the importance of the relationship between production and consumption depicts. The video explains that at the rate we are consuming and using up the world’s resources we will deplete them at a quicker rate than scientist first anticipated, and that scientists have now proven. To aid in the preservation of what resources we have left, the video proposes that companies buying out the resources work together in production to lower the rate at which resources are being used. However, the video also spells out that the companies, for the most part, are not interested in uniting for the greater good. “You can’t wake a person who’s pretending to sleep.” This line in the video exemplifies how the companies are responding to the suggestion to work together for the greater good. Instead of having the revelation that working together will in the long run help everyone, they are turned off to the idea, not listening and “pretending to sleep.”
I found the video to be very eye opening on my part. Its description of our environmental footprint and the effect we have on the resources of the earth is actually frightening. Although the video offers a seemingly simple solution, get productivity and efficiency up and consumption down, it is obviously in no way that easy. I mean if it was, we wouldn’t be so concerned with the availability of resources tomorrow, but rather just concerned about what we have today. But this is a serious issue and needs to be addressed in an efficient manner. Kenneth E. Boulding said “I would argue, furthermore, that tomorrow is not only very close, but in many respects it is already here. I agree.
http://www.ted.com/talks/lang/eng/jason_clay_how_big_brands_can_save_biodiversity.html
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